Birtamod. Nepali clothing brand ‘Chino’ is going to organize a four-day ‘Warehouse Sale’ in Birtamode, Jhapa targeting the Dashain festival.
The sale will be held from October 1 to 20 at Sai Party Palace, Birtamod City Center.
According to the company, casual wear, streetwear, T-shirts, shirts, pants, and jackets will be sold at discounted prices in the sale. The company says that the clothes produced in its own factories will be sold directly to the customers from the factory, so it will be made available at a comparatively affordable price.
Both wholesale and retail types will be sold in the sale. According to the company, clothes ranging from Rs 299 to Rs 1,499 can be purchased during the sale.
In the press conference, various models walked the ramp showcasing the ‘Chino’ brand of clothes. Rajendra Dumre, director of the company, said that more customers are expected to be present in Birtamode than in Itahari as the sale was organized before Dashain. “We are expecting more customers from Itahari as the sale was held before Dashain,” he said.
He said that the sale of Birtamode will also be successful as it is a Nepali brand preferred by the younger generation. “Nepali brand for Nepalis, this has become our main mantra now,” said director Dumre.
Chino’s founder Nawaraj Bajgain said that they are continuously working to make Nepali products world-class. He said that they are on a campaign to re-establish the identity of the Nepali community in the garment industry through ‘Chino’. He said that Chino, which is currently focused on women’s wear, plans to produce menswear soon. According to the company, Chino currently employs about 70
0 people. About 80 percent of those employed are women. The brand, which is becoming popular among the younger generation, has been prioritizing the design and quality of the apparel.
Chino had earlier organized a warehouse sale in Itahari, Sunsari. The company claims that more than 40,000 customers participated in the sale. Based on the feedback received in Itahari and the demand of the customers, the company has said that the sale is being organized in Birtamode.
The company has requested the customers who shop for Dashain and those interested in fashion to participate in the sale.
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